Are IAT Effects an artifact of design? Testing the impact of a rest period before reversing response assignments on the Implicit Association Test

May 11, 2019 11:05 AM — 11:20 AM
University of Victoria
3800 Finnerty Road, Victoria, BC V8P 5C2


Despite its popular use in academia, business, and politics, the Implicit Association Test (IAT; Greenwald et al., 1998) continues to suffer from a number of fundamental issues that give challenge to the test’s empirical value. The present research manipulated the difficulty of the IAT by introducing a rest period between the test’s congruent and incongruent blocks, in order to identify how the IAT’s design influences a test-taker’s performance.

Michael McCarthy
Michael McCarthy
Researcher, Data Scientist, Musician

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