If Nazi = Red, and Canadian = Red, does Red = Good or Bad? Testing the limits of implicit attitude change using the Implicit Association Test


Date
May 11, 2019 12:45 PM — 2:15 PM
Location
University of Victoria
3800 Finnerty Road, Victoria, BC V8P 5C2

Abstract

The present experiment tested the effects of indirect implicit attitude change on performance on the Implicit Association Test (IAT; Greenwald et al., 1998). The IAT is a subjective, indirect attitude measure widely used for business, research, and political purposes despite its unestablished construct validity and questionable reliability; thus, there is a growing need for research that identifies the cognitive mechanisms underlying IAT performance in order to assess its empirical value.

Michael McCarthy
Michael McCarthy
Researcher, Data Scientist, Musician

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